Al Salam Bank Unveils Exclusive Card Discount Program

Al Salam Bank, a leading financial institution in the Kingdom of Bahrain, has announced an exciting new initiative aimed at enhancing the value proposition of its card offerings. The bank has partnered with 'Live Life' to launch an exclusive card discount program, providing significant discounts at more than 100 local merchants across various sectors. These include restaurants, coffee shops, children's entertainment outlets, health and fitness centers, and hotel and resort bookings.

This initiative is part of Al Salam Bank's strategic efforts to encourage the use of its credit, prepaid, and youth debit cards by offering customers added value on their daily purchases. The program is designed to position Al Salam Bank's cards as the preferred payment option, thereby maximizing the banking experience for its clients.

Customers can easily avail themselves of these exclusive discounts by visiting any participating merchant and paying with their Al Salam Bank card. The discounts and special offers are applied instantly at the point of sale, enhancing the overall customer experience.

Mr. Mohammed Buhijji, Head of Retail Banking at Al Salam Bank, expressed his enthusiasm about the program, stating, 'We are delighted to launch the card discount program in collaboration with 'Live Life,' which adds significant value for our clients through a wide range of partnerships with various local merchants. This program reflects our commitment to offering innovative banking solutions that enhance our clients’ everyday experiences.'

He further added that the launch of this discount program is part of Al Salam Bank's strategy to support all its clients, particularly those who have migrated from 'ASB Financing' (formerly KFH Bahrain). He invited all migrated clients to replace their cards through the bank's self-service kiosks, mobile app, or by visiting any branch to enjoy these exceptional offers.

With this initiative, Al Salam Bank continues to demonstrate its commitment to innovation and customer satisfaction. By leveraging strategic partnerships, the bank is able to offer unique benefits to its customers, thereby strengthening its position in the competitive banking sector.

Given the bank’s strong track record of innovation and customer-centric initiatives, investors might consider holding their position in Al Salam Bank. The bank's focus on enhancing customer experience through strategic partnerships and innovative solutions is likely to drive growth and sustain its competitive edge.