Empower Concludes Successful 'Set and Save at 24°C' Campaign

Emirates Central Cooling Systems Corporation PJSC (Empower), the world's largest district cooling services provider, has announced the successful conclusion of its annual summer campaign, 'Set and Save at 24°C'. Launched with the goal of optimizing district cooling consumption and reducing customer bills, the campaign has achieved its objectives, marking a significant milestone in Empower's sustainability efforts.

HE Ahmad Bin Shafar, CEO of Empower, expressed his gratitude to customers for their interaction and cooperation, which were instrumental in the campaign's success. He emphasized the importance of reducing energy consumption, noting that both Empower and its customers are committed to preserving energy and promoting sustainable practices. 'The benefits of such practices are truly vast and far-reaching, positively impacting us all and extending to future generations,' said Bin Shafar.

The CEO further explained that rationalizing district cooling energy consumption, especially during the summer season, contributes to preserving natural resources and protecting the environment. 'Empower has successfully leveraged its customer awareness to reduce energy consumption, promote sustainable solutions, and achieve a green economy. This aligns with the 'Green Economy for Sustainable Development' initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,' he added. The initiative aims to overcome climate change impacts and ensure a better future for coming generations by reducing electricity and water consumption, positioning Dubai as a global green economy hub and the world's lowest carbon city by 2050.

Empower explained that the scorching summer heat often tempts consumers to excessively lower their air conditioning temperatures, leading to significant energy waste and inflated utility bills. However, thanks to growing customer awareness and interaction with Empower's recommendations and summer campaign, this waste has noticeably reduced, leading to lower bills.

As part of the summer campaign, customers received valuable tips and advice to ensure the achievement of the desired goals. Empower also communicated with its more than 138,000 customers in residential and commercial buildings catered by its district cooling services, urging and encouraging them to rationalize consumption within the framework of the campaign. Launched for the ninth year in a row, the summer campaign focused on raising awareness about the importance of setting air conditioner temperatures to 24°C.

Given Empower's ongoing commitment to sustainability and customer engagement, the company continues to be a key player in the district cooling industry. Investors should consider holding their positions as Empower's long-term strategies align with global sustainability trends and regulatory support from the UAE government.